Your copy should be:
- Easy to read and absorb.
- Clear, bold and each sentence contains a main idea.
- Convey benefits to readers.
- Optimised with the right keywords.
The content on your webpage will also determine potential link partners. Links mean potential for increase traffic. With the right content, you can become an authority and reference in your industry, hence content created should be:
- A potential source for reference.
- Trustworthy for consumers to link to your site.
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